Business
ISBN-10:
0130923648
ISBN-13:
9780130923646
Author(s): Ricky W. Griffin; RoNALD J. Ebert
Edition: 2Rev Ed
Released: Feb 01, 1991
Publisher: Pearson Education Limited
Format: Transparency, 720 pages
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Description:
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.
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