Consumer Behavior: An Applied Approach
Description:
A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.