Strategic Management: Concepts (8th Edition)

Strategic Management: Concepts (8th Edition) image
ISBN-10:

0130879037

ISBN-13:

9780130879035

Author(s): DAVID, FRED R.; David, R. Fred
Edition: Subsequent
Released: Dec 15, 2000
Publisher: PRENTICE/HALL
Format: Paperback, 350 pages
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Description:

(Pearson Education) A thorough introduction to strategic management, with a host of helpful features show students the exciting technologies and international methods in the field. Features include a box on e-commerce in every chapter and a Cohesion Case in each chapter illustrating key concepts with America Online. Previous edition: c1999. Softcover. DLC: Strategic planning.

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