Strategic Management: Cases (8th Edition)

Strategic Management: Cases (8th Edition) image
ISBN-10:

0130879029

ISBN-13:

9780130879028

Author(s): DAVID, FRED R.
Edition: Subsequent
Released: Dec 15, 2000
Publisher: PRENTICE/HALL
Format: Paperback, 650 pages
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Description:

(Pearson Education) A thorough and interesting introduction to strategic management business policy. A textbook loaded with features that keep students abreast of the current technology in the field, while using Web resources such as MYPHLIP, which gives access to all of the resources created by the author. Previous edition: c1999. DLC: Strategic planning--Case studies.












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