Exploring E-Commerce, Global E-Business and E-Society
ISBN-10:
0130848468
ISBN-13:
9780130848468
Author(s): Wood, Ron; Fellenstein, Craig
Edition: First Edition
Description:
Two specialists from IBM suggest how large and small companies can develop a coherent strategy for incorporating electronic commerce into their business model. They discuss business, competitive, and technological challenges and explain how companies can leverage the key enablers to take advantage of the changes the Internet is bringing to society. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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