Business Essentials

Business Essentials image
ISBN-10:

0130832308

ISBN-13:

9780130832306

Edition: 2
Released: Jan 01, 1999
Format: Paperback, 492 pages
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Description:

This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas– management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

























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