Business Essentials (4th Edition)
ISBN-10:
013067544X
ISBN-13:
9780130675446
Author(s): Ebert, Ronald J. and Ricky W. Griffin
Edition: 4th Edition
Description:
This best-selling book presents a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.
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