Business Essentials (4th Edition)

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Business Essentials (4th Edition) image
ISBN-10:

013067544X

ISBN-13:

9780130675446

Edition: 4th Edition
Released: Jan 01, 2002
Publisher: PRENTICE/HALL
Format: Paperback, 544 pages

Description:

This best-selling book presents a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.

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