The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits

In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits, leading Internet entrepreneur Robin "Roblimo" Miller (developer for Slashdot and Freshmeat Web sites) presents systematic rules for building the profitability of your business online, whatever you sell - products, services, information, or advertising. Miller offers streetwise advice on accomplishing more with less; anticipating trends without wasting resources; avoiding disastrous mistakes; making the most of email and chat; and using the Internet to support all of your business activities, both online and off.