Strategic Management In Action (2nd Edition)

Strategic Management In Action (2nd Edition) image
ISBN-10:

0130400068

ISBN-13:

9780130400062

Author(s): Coulter, Mary K.
Edition: 2nd
Released: Jan 01, 2001
Publisher: PRENTICE/HALL
Format: Paperback, 396 pages
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Description:

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.












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