Cases in International Marketing (2nd Edition)
ISBN-10:
0130374741
ISBN-13:
9780130374745
Author(s): Jeannet, Jean-Pierre; Gale, Christopher
Edition: Subsequent
Description:
For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.
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