Multivariate Data Analysis
ISBN-10:
0130329290
ISBN-13:
9780130329295
Author(s): Babin, Barry J.; Anderson, Rolph E.
Edition: Subsequent
Description:
For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
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