Gaining and Sustaining Competitive Advantage (2nd Edition)

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Gaining and Sustaining Competitive Advantage (2nd Edition) image
ISBN-10:

0130307947

ISBN-13:

9780130307941

Author(s): Jay B. Barney
Edition: 2
Released: May 07, 2001
Publisher: PRENTICE/HALL
Format: Hardcover, 600 pages

Description:

This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.

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