Principles of Marketing

Prepared by Thomas Paczkowski. This study guife gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. A section of lecture notes reproduces the transparencies with the chapter outline for easy in-class note taking. New to the eighth edition, the study guide is now available as an on-line study guide through the PHLIP website.