Get to the Point! Writing Email, Letters, Memos, Reports and Proposals

Designed for courses in Business Communication.

Following in the tradition of their bestselling Guidelines for Report Writing, Blicq and Moretto now apply the same succinct, real-world oriented approach to the basics of business communication. This book will help readers write more effective business letters, memos, reports, and proposals, by showing them how to create messages that achieve the desired results and encourage recipients to take action. The authors show how to apply the proven pyramid method, while providing easy-to-use templates that help structure coherent letters, reports, and proposals.