Services Marketing: People, Technology, Strategy (4th Edition)

Services Marketing: People, Technology, Strategy (4th Edition) image
ISBN-10:

0130173924

ISBN-13:

9780130173928

Edition: 4th
Released: Jan 01, 2000
Publisher: PRENTICE/HALL
Format: Hardcover, 720 pages
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Description:

Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing.












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