Marketing
ISBN-10:
0130163872
ISBN-13:
9780130163875
Author(s): Keegan, Warren J.; Moriarty, Sandra E.
Edition: Subsequent
Description:
Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".
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