Advertising: Principles and Practice
Publisher: PRENTICE/HALL
Format: Hardcover, 1 pages
Description:
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
Best prices to buy, sell, or rent ISBN 9780130162052
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Edition:Annotated instructor's ed
ISBN-13:9780130144652
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Wells, William
ISBN-13:9780130145499
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Wells, William; Moriarty, Sandra; BURNETT, JOHN.
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