Advertising
Description:
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
Best prices to buy, sell, or rent ISBN 9780130152497
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Advertising: Principles and practice
Wells, William
Edition:Annotated instructor's ed
ISBN-13:9780130144652
Advertising Principles and Practice
Wells, William
ISBN-13:9780130145499
Advertising: Principles and Practice
Wells, William
Edition:2nd
ISBN-13:9780130162052
Advertising: Principles and Practice (6th Edition)
William D. Wells
Edition:6th Edition
ISBN-13:9780130477224
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