Career College Series: Marketing Essentials Student Text

Career College Series: Marketing Essentials Student Text image
ISBN-10:

0078303974

ISBN-13:

9780078303975

Released: Jan 01, 2003
Format: Hardcover, 0 pages
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Description:

Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

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