Preface to Marketing Management
Description:
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Best prices to buy, sell, or rent ISBN 9780078028847
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- Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)J.Paul PeterEdition:Ninth EditionISBN-13:9780072466584
- Preface to Marketing ManagementDonnelly, James H.; Donnelly, Jr,James; Peter,J. PaulEdition:International 8 Revised edISBN-13:9780071169776
- Preface to Marketing ManagementJ.Paul PeterEdition:12th Revised editionISBN-13:9780071221115
- Preface to Marketing ManagementJ.Paul PeterEdition:13th Revised editionISBN-13:9780071318020
- Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)J.Paul PeterEdition:Ninth EditionISBN-13:9780072466584
- Preface to Marketing ManagementDonnelly, James H.; Donnelly, Jr,James; Peter,J. PaulEdition:International 8 Revised edISBN-13:9780071169776
Preface to Marketing Management
Donnelly, James H.; Donnelly, Jr,James; Peter,J. Paul
Edition:International 8 Revised ed
ISBN-13:9780071169776
Preface to Marketing Management
J.Paul Peter
Edition:12th Revised edition
ISBN-13:9780071221115
Preface to Marketing Management
J.Paul Peter
Edition:13th Revised edition
ISBN-13:9780071318020
Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing)
J.Paul Peter
Edition:Ninth Edition
ISBN-13:9780072466584
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