M: Marketing Fourth Edition
Description:
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Best prices to buy, sell, or rent ISBN 9780077861025
Frequently Asked Questions about M: Marketing Fourth Edition
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The M: Marketing Fourth Edition book is in very low demand now as the rank for the book is 1,554,352 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the M: Marketing Fourth Edition book within the last three months was on October 13 and it was $0.50.