Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Marketing

Business & Money

Levy,Michael

Grewal,Dhruv

Marketing & Sales

McGraw/Hill/Irwin

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.

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M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

M: Marketing w/Review Cards & OLC Access Card

An unused access code to Marketing: The Core 4/e. Quality d. Brand New.

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Loose-leaf Marketing

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M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. <ul>
<li>Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. </li>
<li>Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. </li>
<li>Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. </li>
<li>
M:Marketing 2e also includes unmatched teaching support.</li>
</ul>

M: Marketing with Premium Content Access Card

TEXTBOOK ONLY.NO ACCESS CARD.Good condition!!May present Minor or HEAVY shelf wear.Great customer service!!

Marketing with Connect Plus Access Card

Looseleaf Marketing with Connect Card

See the best price to sell, buy, or rent books by Grewal,Dhruv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Grewal,Dhruv

See the best price to sell, buy, or rent books by Grewal,Dhruv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Marketing

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M: Marketing w/Review Cards & OLC Access Card

Marketing Connect Access Card

Loose-leaf Marketing

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M: Marketing with Premium Content Access Card

Marketing with Connect Plus Access Card

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