Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD

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Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD image
ISBN-10:

0077257308

ISBN-13:

9780077257309

Author(s): Rodman,George
Edition: 2
Released: Feb 29, 2008
Format: Paperback, 624 pages

Description:

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Updated Second Edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

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