Mass Media in a Changing World : History, Industry, Controversy

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Mass Media in a Changing World : History, Industry, Controversy image
ISBN-10:

0072957115

ISBN-13:

9780072957112

Author(s): George R. Rodman
Edition: Edition Unstated
Released: Jan 01, 2004
Publisher: Mcgraw-Hill (Tx)
Format: Paperback, 593 pages

Description:

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

Each new copy of the text is packaged with a free Media World CD-ROM as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

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