International Business: The Challenge of Global Competition (UK Higher Education Business Management)
ISBN-10:
0077140877
ISBN-13:
9780077140878
Author(s): Donald A. Ball; Michael Geringer
Edition: Global ed of 13th revised ed
Description:
Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing.
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