Hearts, Minds and Bottom Lines

This work shows how to develop healthy social capital at work. Based on practical, tried and tested processes, it clearly outlines the benefits for performance and competitive advantage. The overall aim of the text is to show businesses how to achieve a healthy tension between them and create a climate where people feel good about themselves, others and the tasks they perform. The work does this by focusing on six key areas: creating strategic momentum; key interactions; coaching and facilitating roles within an organization; a programme for delivering the goods at first line manager level; tapping resources; and innovation. There are two aspects to the title. The first gives a detailed understanding of what social capital is and why it is important to integrate it into company strategy. Each chapter then contains the argument to support its process and the practical process itself.