Surviving a Competitive Healthcare Market: Strategies for the 21st Century

The American health care system is undergoing revolutionary change. How do you compete in a competitive health care market place? How do you shift from treating illness to a prevention approach? What is managed care? How do you proactively implement strategies that will increase market share and decrease overhead?These are the questions that Jana Knol addresses in Surviving a Competitive Health Care Market. Drawing on her extensive experience providing consulting and instruction to major health organizations, Jana Knol takes you step-by-step through a well-documented model for success that is easily implemented with your own health care team. The strategies in this book are proven revenue builders covering strategic planning, customer service, medical marketing and total quality improvement. They encourage education, prevention, and early intervention, promoting cooperation rather than competition, creating ownership and helping build a high performance health care team. This in turn yields the desired results - increased market share with decreased overhead.