Marketing Research
Description:
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
Best prices to buy, sell, or rent ISBN 9780074716526
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- Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)Ortinau, David J.; HAIR, JOSEPH F.; Bush, Robert P.Edition:2ndISBN-13:9780071151191
- Marketing Research : A Practical Approach for New Millennium With Data DiscHAIR, JOSEPH F.ISBN-13:9780072358445
- Marketing Research: Within a Changing Information EnvironmentRobert P Bush By David J. Ortinau JosephISBN-13:9780070600003
Marketing Research: Within a Changing Information Environment
Robert P Bush By David J. Ortinau Joseph
ISBN-13:9780070600003
Marketing Research
BUSH
ISBN-13:9780071115926
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
Ortinau, David J.; HAIR, JOSEPH F.; Bush, Robert P.
Edition:2nd
ISBN-13:9780071151191
Marketing Research : A Practical Approach for New Millennium With Data Disc
HAIR, JOSEPH F.
ISBN-13:9780072358445
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