Corporate Communication

Corporate Communication image
ISBN-10:

0073377732

ISBN-13:

9780073377735

Author(s): Argenti, Paul
Edition: 0005-
Released: Jan 01, 2008
Format: Paperback, 288 pages
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Description:

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.


























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