Mass Media in a Changing World with Media World 2.0 DVD-ROM

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Mass Media in a Changing World with Media World 2.0 DVD-ROM image
ISBN-10:

0073342998

ISBN-13:

9780073342993

Author(s): Rodman,George
Edition: 2
Released: Jan 30, 2007
Format: Paperback, 576 pages

Description:

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

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