Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING) image
ISBN-10:

0072865784

ISBN-13:

9780072865783

Edition: 3
Released: Jan 21, 2005
Format: Hardcover, 720 pages

Description:

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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