Mass Communication: Living in a Media World with Media World CD-Rom and PowerWeb
Description:
Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
Best prices to buy, sell, or rent ISBN 9780072559170
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