Consumers

Consumers image
ISBN-10:

0072537140

ISBN-13:

9780072537147

Edition: 2
Released: Mar 21, 2003
Format: Hardcover, 896 pages
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Description:

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.


























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