Telecommunications: Radio, Television, and Movies in the Digital Age
ISBN-10:
0072492260
ISBN-13:
9780072492262
Author(s): Gross, Lynne S.; Foust,James C.
Edition: 8th Edition
Description:
This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers. Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).
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