Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) image
ISBN-10:

0072429461

ISBN-13:

9780072429466

Author(s): David W. Cravens
Edition: 7th
Released: Jan 01, 2001
Publisher: Mcgraw-Hill (Tx)
Format: Paperback, 685 pages
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Description:

Includes CD. No highlighting. Excellent condition!












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