Public Relations: The Practice and the Profession (NAI, text alone)

Public Relations: The Practice and the Profession (NAI, text alone) image
ISBN-10:

0072424028

ISBN-13:

9780072424027

Edition: 1
Released: Oct 01, 2003
Format: Paperback, 448 pages
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Description:

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.












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