Consumer Behavior
Description:
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
Best prices to buy, sell, or rent ISBN 9780072410648
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- Consumer BehaviorJ.Paul PeterEdition:8thISBN-13:9780071259354
- Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)j-paul-peter-olsonEdition:7ISBN-13:9780071111775
- Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)J.Paul Peter; Jerry C. OlsonEdition:6I.S.edISBN-13:9780071121118
- Consumer Behavior and Marketing StrategyOlson, Jerry C.; Peter,J. PaulEdition:International 2 Revised edISBN-13:9780071167031
- Consumer BehaviorJ.Paul PeterEdition:8thISBN-13:9780071259354
- Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)j-paul-peter-olsonEdition:7ISBN-13:9780071111775
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