Mass Communication: Living in a Media World

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Mass Communication: Living in a Media World image
ISBN-10:

0072341777

ISBN-13:

9780072341775

Author(s): Ralph E. Hanson
Released: Jan 01, 2004
Publisher: Mcgraw-Hill (Tx)
Format: Paperback, 435 pages

Description:

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

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