Selling: Building Partnerships (McGraw-Hill/Irwin Series in Marketing)
ISBN-10:
0072315504
ISBN-13:
9780072315509
Author(s): Castleberry, Stephen B.; BARTON
Edition: 4th Edition
Description:
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
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