Selling: Building Partnerships (McGraw-Hill/Irwin Series in Marketing)

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Selling: Building Partnerships (McGraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0072315504

ISBN-13:

9780072315509

Edition: 4th Edition
Released: Jan 01, 2000
Publisher: McGraw=Hill
Format: Hardcover, 640 pages

Description:

This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.

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