Marketing

Marketing image
ISBN-10:

0072283696

ISBN-13:

9780072283693

Edition: Teachers Guide
Released: Aug 01, 2000
Publisher: McGraw=Hill
Format: Hardcover, 0 pages
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Description:

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

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