The Product Manager's Handbook

The Product Manager's Handbook image
ISBN-10:

0071459464

ISBN-13:

9780071459464

Author(s): Linda Gorchels
Released: Jan 01, 2008
Publisher: McGraw=Hill
Format: Hardcover, 389 pages
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Description:

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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