IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Name: IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Brand: McGraw–Hill Education
SKU: 9780071436212
Rating: 4.6 (6 reviews)
ISBN: 9780071436212

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication image

ISBN-10:

0071436219

ISBN-13:

9780071436212

Author(s): Don E. Schultz; Heidi Schultz

Edition: 1

Publisher: McGraw–Hill Education

Format: Kindle Edition, 320 pages

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