The Successful Marketing Plan : A Disciplined and Comprehensive Approach

The Successful Marketing Plan : A Disciplined and Comprehensive Approach image
ISBN-10:

0071395210

ISBN-13:

9780071395212

Edition: 3
Released: May 23, 2003
Publisher: McGraw=Hill
Format: Paperback, 576 pages
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Description:

This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.












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