Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between image
ISBN-10:

0071382321

ISBN-13:

9780071382328

Author(s): Levine, Michael
Edition: 1
Released: Feb 11, 2003
Publisher: McGraw=Hill
Format: Paperback, 306 pages
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Description:

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.


























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