The Disney Way: Harnessing the Management Secrets of Disney in Your Company

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The Disney Way: Harnessing the Management Secrets of Disney in Your Company image
ISBN-10:

007137969X

ISBN-13:

9780071379694

Edition: 1
Released: Aug 30, 2001
Publisher: McGraw=Hill
Format: Paperback, 221 pages

Description:

"Bill Capodagli and Lynn Jackson's book is all about real magic: stimulating and harmonizing the collective energy of people."Ken Blanchard

A Fortune magazine Best Business Book of the Year

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined.

Now this practical, hands-on book takes an in-depth look at Disney's business philosophy and the priciples behind it, demonstrating how today's managers can successfully apply them to their own businessesno matter what the field.

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