Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services, and Companies

Build a telecom powerhouse A profit-making blueprint for getting ahead in the convergence market, TELECOMMUNICATIONS CONVERGENCE addresses all the issues telecom providers must confront to meet the challenges of the new marketplace. Leaving no stone unturned in its coverage of the management, marketing, and business aspects of the telecommunications industry, this guide by Steven Shepard gets you up to speed on how to: * Take and keep the lead in a fast-moving, fast-growing field * Achieve critical competitive mass with timely responses to core issues * Turn data mining into gold mining * Master relationship management, ERP, online information systems, and other critical vectors * Sift the right technologies from the avalanche * Avoid the "doing what you know" pitfall * Evade technological biases and other opportunities to stumble