The Online Broker and Trading Directory

On-line stock trading activity is increasing by leaps and bounds. Currently, an estimated 5 million people trade stock on the Internet, representing some 48% of New York Stock Exchange volume. Sources estimate that the number of on-line accounts could top 10.6 million by the year 2000, with commissions reaching as high as $1.8 billion. Credit Suisse First Boston estimates that 15,000 new on-line accounts are opened every day. On-line stock traders have played a major role in the fast-paced, exciting trading of Internet stocks such as Amazon.com and Yahoo! The number of firms servicing these active traders has grown from a mere handful in 1995 to hundreds today. In fact, today's savvy investors are overwhelmed by the dozens of ads they see every day. Should they open an account with E-Trade? Ameritrade? Datek On-Line? What's the difference? Which firm offers the lowest cost trade? The best service? The On-Line Brokerage and Trading Directory provides the vital information traders need to help them choose the brokerage firm best suited to their needs. The book provides readers with a profile of the 100 top brokerages at their fingertips. Readers will find out such key information as: the most advanced trading platforms; which firms trade directly with NASDAQ; the best sites for technical analysis; brokerages with the best commissions and speediest executions. This powerhouse will examine the services of on-line trading companies and how to find them. An appendix will explain electronic trading, Wall Street terms, market makers and their symbols, and where to find trading software and quotation services. Each brokerage profile will contain background on the company, cost or fee structure, Special services or features, ranking based on ease-of-use.