Crafting and Executing Strategy: the Quest for Competitive Advantage: Concepts and Cases
Released: Jan 01, 2009
Publisher: McGraw-Hill/Higher Education
Format: Paperback, 0 pages
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Description:
"Crafting and Executing Strategy" presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
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